touchland

When Touchland was recently acquired by Church & Dwight, the brand was starting to move quickly from startup momentum to global scale. Demand for creative assets across product launches, retail environments, marketing campaigns, and e-commerce was growing rapidly. At the same time, many of the internal design systems that support a larger organization—detailed creative briefs, master dielines, structured file management, naming conventions, and streamlined project workflows—had yet to be established. The opportunity was not only to design across channels, but to help build the operational foundation that would allow the brand to scale.

As a Senior Graphic Designer, I helped translate Touchland’s distinctive design-led identity across a growing ecosystem of brand and product touchpoints. My work spanned digital advertising, e-commerce and online retail assets, packaging, visual merchandising for retail partners including Sephora and Ulta Beauty, large-format out-of-home campaigns, and printed PR materials for events and our content creator community. Beyond traditional design execution, I also introduced foundational systems that supported a rapidly growing pipeline—establishing standardized file naming conventions, organized folder structures, master dielines, and clearer project management workflows. The work helped support Touchland during a pivotal period for the brand, ensuring that product launches, retail environments, marketing campaigns, and PR materials all reflected a cohesive and elevated visual identity. At the same time, the systems introduced within the company created a stronger operational foundation for managing creative work at scale.